About Jason

Originally from Hollywood, Florida, Jason Pinchoff knew from an early age that through his passion for style and dedication to hard work, an ethic developed from watching his father, he was going to make a difference. But in 1992, Jason’s plans were traumatically put on hold when at 14 he was forced to endure the death of his beloved sister, Jacqueline, and father, Herbert, in a tragic automobile accident.

Alone and scared, Jason had to take on the responsibility of caring for his mother, Linda, during her battle with breast cancer. During his mother’s final four years, Jason succumbed to dark depression, thoughts of suicide and drug use. It was his mother’s positive approach to living that helped them both escape a downward path. After Linda passed away, Jason harnessed the power of his mother’s life-affirming approach to adversity and began to change his future.

A serial “ideas guy”, Jason is both creative and motivated to make his ideas a reality. In his 20s, Jason began his career in the Marketing/Entertainment industry, developing a knack for events, budget management and client relations. His career quickly escalated to playing key roles on campaigns for such major brands as iHeartRadio, the Walt Disney Company and The McGraw Hill Corporation, as well as consulting for other prominent Fortune 500 companies. His unique mix of business savvy and street smarts, coupled with his determination to spread the positive outlook that saved him, indicated his next step was that of entrepreneur.

In 2009, Jason established The Linda B. Pinchoff Foundation, supporting initiatives in honor of his late mother, dedicated to providing resources and coping mechanisms for children, families and individuals with loved ones affected by cancer. Driven by Jason’s passion and areas of expertise, the reach of the foundation over the years has taken many different forms, such as Kid’s Days in hospitals, inspiring an accessory line and through other various campaigns to drive awareness for the causes near to Jason’s heart.
Most recently, Jason has spent time as a co-author of Dwaffes: A Family Talks Cancera book that helps families and loved ones discuss cancer with kids, which has launched as part of LBPF.