Fashion Rule Breakers: Meet The Man Who Started A Fashion Trend That Combats Bullying
(Excerpt from A Plus)
Fashion Rule Breakers is an original A Plus Lifestyle series: Each month, we profile a fashion designer, model, organization, or icon who is a fashion rule breaker — someone who acts outside mainstream industry standards to make a positive difference.
Everyone has their own ways of dealing with tragedy. It is never easy, and for most it is a long journey of finding coping mechanisms and various strategies to get through. For one man named Jason Pinchoff, who experienced a great amount of tragedy — he lost his mother to breast cancer, and his father and sister in an automobile accident — coping meant helping himself, but helping others in the process as well.
Recognizing that he certainly couldn't cure cancer himself, the entrepreneur, businessman and designer founded The Linda B. Pinchoff Foundation to raise cancer awareness, and introduced a fashion line called A PINCH LIFE to provide accessories such as hats for children in hospitals.
Additionally, Pinchoff launched the "I Don't Do Ugly" campaign with an array of tees and accessories with the words "I Don't Do Ugly" written on them. The slogan is meant to help curb bullying that some cancer patients may face by transforming "a vicious insult, 'You're ugly,' into a declaration of independence from the scars of the illness, hurtfulness, and negative purpose."
By using fashion as a means to spread cancer awareness, stop bullying, and spread messages of love, Pinchoff is being a "fashion rule breaker."