Originally from Hollywood, Florida, Jason Pinchoff knew from an early age that through his passion for style and dedication to hard work, an ethic developed from watching his father, he was going to make a difference. But in 1992, Jason’s plans were traumatically put on hold when at 14 he was forced to endure the death of his beloved sister, Jacqueline, and father, Herbert, in a tragic automobile accident. Alone and scared, Jason had to take on the responsibility of caring for his mother, Linda, during her battle with breast cancer. During his mother’s final four years, Jason succumbed to dark depression, thoughts of suicide and drug use. It was his mother’s positive approach to living that helped them both escape a downward path. After Linda passed away, Jason harnessed the power of his mother’s life-affirming approach to adversity and began to change his future. In his 20s, Jason began his career in the entertaining advertising industry developing a knack for events, budget management and client relations. His career quickly escalated to playing key roles on campaigns for such major brands as iHeartRadio, the Walt Disney Company and The McGraw Hill Corporation. His unique mix of business savvy and street smarts, coupled with his determination to spread the positive outlook that saved him, indicated his next step was that of entrepreneur.